Demand Intelligence & Order Book Management
The problem
Many companies struggle to understand what is really driving demand across products, customers, channels, and regions. Sales forecasts, open orders, backlog, and market signals often live in different places, making it difficult to anticipate changes, prioritize opportunities, and align the commercial plan with operational reality.
How Harumi helps
Is your demand planning facing any of these challenges?
The Demand Intelligence and Order Book solution connects commercial data, historical sales, open orders, backlog, and market signals to create a more complete view of demand. Harumi helps teams identify demand drivers, detect risks, prioritize opportunities, and make better decisions across sales, supply chain, and operations.
Demand signals are fragmented
Sales history, forecasts, orders, and market inputs are analyzed separately, making it difficult to build a reliable view of future demand.
The order book lacks operational visibility
Open orders and backlog are not always connected to capacity, inventory, and supply constraints, creating surprises during execution.
Commercial priorities are unclear
Teams struggle to identify which customers, products, or opportunities should be prioritized based on impact, urgency, and feasibility.
Sales and operations are misaligned
Commercial expectations and operational constraints are not fully synchronized, leading to rework, delays, and inconsistent decisions.
Capabilities
How we turn demand and order book data into actionable intelligence
A structured view of demand behavior, commercial priorities, and order book dynamics to support faster, more confident planning decisions.
Demand Driver Analysis
Identify the factors that influence demand, including customer behavior, seasonality, pricing, promotions, channels, regions, and external market variables.
Order Book Intelligence
Analyze open orders, backlog, and commercial commitments to understand risks, opportunities, and their impact on operational planning.
Customer and Product Segmentation
Classify customers, products, and channels by demand behavior, business relevance, and variability to support differentiated planning strategies.
Unmet Demand Analysis
Identify lost or constrained demand caused by stockouts, capacity limitations, supply issues, or service restrictions.
Who benefits
Ideal for organizations that need better visibility into demand and commercial execution
Demand Intelligence and Order Book is especially relevant for companies that:
Operate with high demand variability
Manage large customer or product portfolios
Need to align sales, supply chain, and operations
Struggle with backlog visibility and order prioritization
Want to reduce missed revenue opportunities
Need more reliable demand inputs for planning
Journey
From demand signals to better planning decisions
Transform fragmented commercial data into actionable insights that improve forecasting, prioritization, and execution.
Connect
Bring together sales history, customer orders, backlog, market signals, and commercial data into a single source of demand intelligence.
Detect
Identify demand shifts, emerging trends, anomalies, and commercial risks before they impact forecasts or operations.
Prioritize
Focus planners on the customers, products, and opportunities with the greatest business impact and operational feasibility.
Align
Synchronize commercial expectations with inventory, production capacity, and supply constraints to support better planning decisions.
Act
Continuously monitor demand changes, evaluate scenarios, and adapt commercial plans with greater speed and confidence.
